A complete system for responding to leads, following up with confidence, and turning more inquiries into booked clients.
You're losing clients between the first email
and the follow-up.
Most photographers don't have a bad portfolio — they have a gap in their process. A lead comes in, you respond, and then... nothing. You're not sure whether to follow up. You don't want to seem pushy. So you wait, and they book someone else.
Or you send a response that's technically fine, but it doesn't quite land. It doesn't convey the experience you actually provide. It doesn't make booking feel like the obvious next step.
You respond to inquiries, but leads go quiet and you're not sure how to re-engage without being awkward
the problem
Your initial response sounds generic and it's not making you the obvious choice
You don't have a consistent follow-up rhythm — it's different every time, and it shows
You've lost potential clients to photographers whose work isn't better — just whose process felt more organized
Communication is (secretly) why they book.
not just your portfolio.
what's included:
Inquiry & Follow-Up Masterclass
Initial Inquiry Templates
Follow Up Templates
Text Message Follow-Up Scripts
High-End Subject Line Swipe File
Instagram DM Scripts & Templates
A behind-the-scenes training where I walk through my full inquiry process — how I customize responses, read leads, and handle real client conversations from first message to booked call.
Tried and tested first-response templates that create immediate clarity, build trust, and set the tone for a high-touch experience — from the beginning.
Done-for-you follow-up emails designed to re-engage leads, address hesitation, and guide clients toward booking — without any pressure or awkward language.
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Simple, strategic text scripts for following up in a way that feels natural and respectful and brings clients back into your workflow.
A curated collection of subject lines that increase open rates and reinforce a polished first impression — before they've even read a word.
Ready-to-use DM frameworks for responding to inquiries on social, nurturing leads, and moving conversations off Instagram and into your actual booking system.
Everything you need to close the gap.
What if your first email made couples so excited they couldn’t wait to book a call?
Within a week, I booked two client calls from my follow ups!
What If… You Never Had to Worry About Getting Ghosted Again?
What if your follow-ups felt natural, professional, and impossible to ignore?
What if you never had to send another "Hi, just following up!" email again?
That's Exactly What The Inquiry Edit Is designed to do.
This is for you if You're ready to stop losing clients you should be booking.
You're getting inquiries but your booking rate feels lower than it should be
You want to follow up with leads but don't know what to say or when
You want your communication to reflect the quality of your photography
It's probably not for you if You're looking for theory or vague inspiration.
You're looking for a magic fix with zero effort on your end
Your inquiry process is already working exactly the way you want it to
You want general marketing advice with no actionable steps
Hi, I'm Masha
editorial wedding photographer
& educator
I built my photography business from the ground up with no business or photography experience. What got me booked wasn't the photography alone — it was the experience I created from the very first inquiry. Clear communication. A consistent process. Language that made potential clients feel taken care of before they ever met me.
I've refined this inquiry system over years of real client work. The templates in this product are the actual ones I use. I'm sharing them because I know how many talented photographers are losing bookings they deserve — not because their work isn't good enough, but because their process doesn't reflect it yet.
see you on the inside.
THEY SAID IT BETTER THAN I COULD
"I keep getting "thanks for checking in - we booked our call" messages. Thank you thank you thank you! - Anna
"I always dreaded following up because I didn’t know what to say. This sequence makes it so easy—now my follow-ups actually get responses." - Chris
"My follow-ups feel intentional, my response rate has doubled, and I’ve booked more weddings because of it." - Emma
🧡